The Challenge – On the onset of the SEO project, we noticed that the site wasn’t structurally fit for effective optimization. After the critical analysis of the website structure we came up with the conclusion that the site required to be re-structured, which wasn’t 100% possible. That was probably the biggest challenge we faced while starting off with SEO for the official website of the law firm. The site was allowed to be re-structured, although to a very limited extent, which helped us, but not to the extent we desired.  Another big challenge faced was that their site had   lots of errors and incorrect HTML, which prevents the growth of any website on the major search engines – especially Google. The textual content of the website wasn’t appropriate also! To put things in simple and crispy language, no work had ever been done for the official website of Jus Novum to get good Search Engine rankings.

Plan of Action- For all local and foreign SEO clients, we start with a pre analysis, where we learn from the client – details of their company, their services and offerings and their competitors. Jus Novum’s case was no exception. We had run a pre-analysis report, showing the site’s current state, the current traffic, link popularity, how many pages of the site were indexed etc, alongside the competition analysis, keyword analysis etc. After getting the approval of our keyword suggestion for the site we started working on 6 primary keywords.

Implementation and Work flow -

• With the onset of the work we took a backup of all the existing pages, and started making changes for the site’s structure, according to the chalked out SEO plan.
• The content developer at Websys worked on developing entirely fresh content for the site. The most unique thing in here is that the concerned person at Jus Novum had lent us much of her precious time to help us developing the content, and explaining us the legal technicalities involved thereby. We owe a heartfelt gratitude on behalf of the Team SEO, for her stretched out helping hands.
• On-page was done quite effectively, keeping in mind prevailing algorithmic trend. This took us quite good volume of time to complete the entire on-page task for the website.
• The ranking couldn’t be achieved with just well optimized content and putting effective meta attributes. The strategic plan formulated for the site’s SEO at our internal meeting was found highly effective, while on the move.
• A round of manual link building helped us also gain relevance. Believe me… not much submissions were required. Just a set of strategic link generation plan is the secret of our success story!

Results -

It is our pleasure to say that our client http://www.jusnovum.com currently ranks at

1. legal outsourcing Kolkata  #2 and #3
2. legal process outsourcing Kolkata #1 and #2
3. legal services and solutions in India #1
4. commercial lawyers in Kolkata #1 and #2
5. consumer dispute lawyer Kolkata #7
6. law coaching centers in Kolkata #7
7. professional law firms in Kolkata #4 and #5

Testimonial from Client :

Bing as a search engine, as expressed by many experts has been in it’s experimental stage for some time. With the name of a decision engine and not just a search engine, Bing has continued to cover grounds, acquire information from the Yahoo engine and slowly but steadily started impressing people. While it is still has not crossed it’s infancy , fully, many experts still believe Bing might create quite a murmur in the coming days. Lately , Bing (aka Microsoft) , has started showing dedicated results for entertainment , music, online games and game cheats etc, which is similar to what Google started by showing company stock quotes, movie timings etc. From what i read , Bing i not just showing results they are even hosting many online games, and music and tv shows from their partner network sites to increase and show valid results for user searches – thus trying to bring in more user satisfaction and loyalty .

Not a long time ago , Bing made their unique style by displaying unique stock imagery behind the search box . This particular idea ha been quite a user favourite , evident from the fact that even Google now allows people to use a background image . All these facts are just example of how more popular Bing is becoming . As it keeps on becoming more popular and at the same time relevant, more and more traffic could be expected from Bing.

Hence it is a good time now to start thinking of Bing SEO and optimizing your website for Bing search engine.

So what defines User Generated Content ? Well, it can be of any form, varying based on the type of website you own ,  as listed below :

• Posts and Threads on Forums and Message Boards
• Guest comments on Blogs
• Guest submitted blogs and articles
• Reviews and Ratings of products sold
• Testimonials and Reviews on services rendered
• Link suggestions and submissions on a business Directory
• Adverts posted on a Classified website
• Fan art and Pictures submitted on gallery websites
• Sample flash animations or Code samples on repository / code banks
• Additions and Edits on Wikis
• Applications submitted on sites like Facebook , Orkut
• and many more …

It is true that getting user generated content is a not that easy. Primarily because people are not that energetic to write and comment unless it benefits them back. You require reaching up with techniques in order to make them feel interested to comment or contribute on your site.

If your website is new then you have to keep patience. Don’t anticipate persons to reach and comment in overnight. You primarily require to compose consistently with new topics ( in the case of Blogs) as if you are the only user of your site. If you can extend this for at least 6 months, slowly and steadily with some promotion , users will come trickling in.

Here are 5 quick and easy ways to encourage UGC ( User Generated Content ) on Blogs .

1. Make creative posts – Create controversy – try to have motivating discussions by composing about things that is probable to rile up readers’ sentiments or divide opinion. Don’t habitually compose what your readers desire to hear. Be bold to put your own attitude there.
2. Be graphic , 1 picture says a thousand words – Collect and acquire meaningful graphics and if necessary create your own imagery or graphs to analyse and discuss in more detail. Who knows , some of your readers may find it interesting enough to link your graphic / credit you for it.  Keeping on the context , if an image is interesting , imagine what effect a video can have . Create your own videos , upload on your own site or video sharing websites and help your visitors understand in more ease.
3. Create Lists … people love lists . Not only lists help all of us to get the primary points of your discussion , but also end up in other peoples lists
4. Be the first to comment - Change the wording on blogs from ‘no comments’ to ‘be the first to comment‘  – No comments sounds like as if your website receives no visitors whatsoever , where as Be the first to comment , makes the same status more coveted .
5. Be Proactive – Be proactive and reply to remarks left on your blog. Your readers deserve all the attention you can give them. Rest assured reciprocation will come towards you and the blog. And if you can, visit other related blogs,forums and apply for co-authoring and request them to return the favour.

To endure in the ever changing e-marketing world and get ahead in the competition, nearly every e-commerce enterprise and small business are using Search Engine Optimization techniques. While the stack of SEO tips are many, choosing the best scheme is tough, as there is no single fit-for-all technique. Ideally you should have rudimentary information of SEO and try to be equipped with the trends on this field. Here are some of the important and effective SEO tips bordered for you.

1) Before trying ANY strategy, it is advisable to know your present rank of your site.

• Google Analytics – comes free with your gmail account . Link.
• Statcounter – free hit counter , easy to use.
• Alexa Toolbar and Compete.com – View ranking trends and many more.

2.  Keyword consciousness is one of the best SEO tips. You may need to work on the content, HTML, image title or URLs by using apt keywords. So before embarking upon optimizing your website on any given keyword set, always remember to rethink about your target users – what they would be searching with, try to visit as many competitor websites as possible , review what keywords they are targeting.
If possible , try to take upon a small PPC campaign to see what keywords are more costly – which would in turn mean , those keywords get real customers.

3.  Creating a good Sitemap for your website will help visitors to reach to a particular web page in few clicks. Even search engine spiders will index maximum number of pages on  your site without much effort.

4.  It does not matter if your website consists of static HTML pages or Dynamic database drivem or CMS generated pages. The given URL should be sensible and easily readable. It’s suggested to create URL based on keywords to make it more SEO friendly. Take this urls of this blog for example or our website.

5.  Change or refresh the content of your website on regular intervals. Content that best recounts its service along with explanatory data & images can makes the website more useful and relevant to image searches as well.

6.  Build relevant back links to your primary pages while composing new content. It should not cross the limitations and all the internal links should be incorporated properly. In order to get backlinks , use one way directories, industry portals, client websites and any other contextual websites you find.

7.  Share and display your contact details like office addresses, phone numbers and so on in an organized way so that your user could get the proper idea of your office location and would find it easy to contact you in order to buy your product or service. If after all SEO efforts , your visitor does not find your contact details, what is the use ?
Also keeping such contact details also helps getting listed in Local directories, online yellow pages and classifieds websites.

8. Do not try to over do any SEO tricks or tips . One of the biggest mistake of rookie SEO is to not understand the proper necessity or usage of any particular activity . If ever in doubt , always look for professional help. Getting penalized by Search engines is easy and it may have long lasting effect on your search engine rankings and business from the web.

9. If you have some technical knowledge about HTML and coding , try to make your website using semantic coding – XHTML based, CSS based and w3C compliant.

10. Try to keep your content unique – while not all products and services pages can be unique , it might be more meaningful to have less number of pages than having hundreds of pages with non-unique content that already exists on other websites known to Google , Bing and other search engines, as they will probably not try to index the same on yours.

SEO is all highly technical - Yes and no both! Just a part of the entire Search Engine Optimisation process is technical… not the whole. With experience in SEO, I think major part of SEO process demands the skill set to have a systematic approaches to optimise your website. Getting top ranks in the major search engines actually requires very little work with backend programing or HTML. Effective strides have to be made through different tactics and approaches to reach out to the right kind of audiences, which definitely requires a strong hand on internet marketing. However, SEO is a constantly evolving topic, and hence requires diligent people, who can both think in and out of the box.

SEO should happen overnight – Some of our clients ask for an overnight rise of their website across the web. SEO requires a great deal of work, strategies and implementation of the strategies, hence demands intense  labour and dedication. It may take time to get things move towards the desired direction. It is actually a continuous process with consistent effort to be laid while implementing the best suited strategy for a website to be ranked in the top results in Google. Various offsite factors is part of the total SEO plan- Google updating their index, various other directories and blogs accepting your submissions, the authority of the other websites , who may or may not link to you , change in Search Engine algorithms.

SEO is for one time – Well, this may sound weird to many people who have been planning to optimize their website. We, at Websys, make it openly evident that is not so…  the more you keep on optimizing your website, the better it stands to compete on the search engines AND remain and retain the rankings. Yes, we do sometimes may need to change our strategies as and when necessary, we do stop certain things and start new things, we do sometimes put less emphasis on on-site and more on others, but we really do not recommend on stopping an active SEO campaign. If you have really decided to take the plunge and increase traffic and improve your position on Google, Yahoo or Bing, stick to it . There are always your competitors – who will cross you the chance they get .

SEO is ONLY about bringing a website amongst the top 10 – No! Ranking should not be the only goal for the search engine optimization process. Building up the traffic strength is what website owners should aim for. This can be done only over time. If your search engine optimizer is getting you at the first page of search engines, but not increasing your traffic and inquiries or sales, then you should really reconsider what you are paying for.

You can do SEO by using a software – To be very candid, search engine optimization is not a software program’s cup of tea. Software doesn’t have logic as human brain. Since there’s no single strategy to fit all websites, hence strategies are to be developed in logical manner. This is where the role of a real online marketer comes to play. I have used entirely a different tactics to optimize and promote outside broadcast vehicles website from what I have used for promoting packaging raw materials website. SEO tools however are not unknown – there are plenty of great SEO tools, which can be used to research backinks, analyze urls, create reports, find broken links and much much more . But SEO tools however should not be used or entirely trusted to create SEO friendly pages, submit to directories and so forth.

These are just a few of the many most popular misconceptions of internet marketing and search engine optimisation. Stay tuned… up next, the case studies on recent achievements of the internet marketing department at Websys. Till then, have a great day!

The Company – Wall Beauty Decorum / Burhani Decorators is a well known retail outlet for gorgeous Indian and imported wallpapers. Located in Rippon Street, Kolkata.

The Challenge – On the onset of the seo project, we noticed that the site had very little text based content. Much of their website was formed with images of their products, and graphical design.
Apart from this, the site also had lots of errors and incompatible HTML. And, lastly, the site did not have a Google Local listing either. Simply put, no work had been done ever on the site for making it visible on Search Engines like Google, Yahoo and Bing/MSN.

Plan of Action- For all local seo clients, we start with a pre analysis , where we learn from the client – details of their company, their products and offerings, services if any and their competitors. In the Pre-Analysis, we showed the site’s current state, the current traffic ( if available through Google Analytics) , link popularity , how many pages of the site are currently indexed etc. We also had a Keyword session after viewing the competitive websites , with the client to confirm on what keywords we can work on, what he wants etc. Here , we also decided that the site needed to be submitted to various trade directories .

Implementation and Work flow -

• Once we were ready and had the client’s permission, we started by taking a backup of all the existing pages, and started making changes for OnPage optimisation.
• This involves working on image optimization, alt tags, page titles, meta descriptions and generating sitemaps
• We followed it up with generating proper website content which matched the meta tags and initiated a process of getting links for the same
• A round of manual directory submission and local listings helped us also gain relevance

Results -

It is our pleasure to say that our client http://www.wallbeauty.net currently ranks at

1. wallpaper retailers kolkata – #1
2. wall sceneries dealer kolkata#2
3. imported wallpaper dealers #1
4. decorative wall paper dealers #6

All on Google and Bing.

But what has really kept me excited is that we are expanding more and more as a Seo and Internet Marketing company. When I started this division at Websys, our initial projects were some link building projects. We are still doing link building from clients who outsource such seo projects to us. But we are covering article writing, blog posting, doing PPC , ranking various clients websites for competitive keywords and since the last few months, have taken upon doing social media promotion for various UK, US based clients and their websites. This is what excites me .

It has been decided that , this year our focus would be in completing successful SEO campaigns for our local Kolkata based customers, as well as building up relations with various Internet marketing firms internationally. Every month we are taking on new Seo professionals in our team to cope up with the newer projects, and as I speak a vacancy exists for anyone with basic knowledge about social promotion.

If you are looking for hiring a SEO company , email us at sales@websys.co.in

If you are interested in a job in Internet Marketing and are fluent in English , drop by here.

Just as important as it is to build your online presence by having a beautiful looking website, making sure your prospective visitors find is nothing less. If you have not yet decided to spend for getting a top ranking on Google, waste no more time. Call us today for a Free – No Obligation quote for SEO.

As a leading search engine consulting company , we help you with :

• Making your website pages adhere with web standards, creating XHTML compliant coding – thus ensuring your site is visible in all browsers and mobiles and PDA’s. If your current website provider is not , you are loosing some serious traffic.
• Our search engine experts research for the useful keywords that are relevant to your website topic / service. And then they selectively utilize them over your website pages , modifying titles, meta descriptions and more.
• We also take a look at the linking structure of your site, work on making sure the search engine bots are able to navigate through your full website and index it thoroughly
• Our SEO team then gets down to help with content development to make sure most of your pages and if required newer pages are added with authoritative content – thus making it more search engine and visitor worthy.
• Once all this is done , we take the next step to submit your website to relevant directories, lists, yellow pages and help you generate some backlinks.
• And if you are really serious we work with you to get sure your business and website both get some serious recognition and coverage on the social web.

This is however only a part of our total programme . I can tell you that once we become your chosen provider for Search Engine Marketing, we work non stop for a small monthly / quarterly fee to ensure you and your unknown website not only dominates the Search Engine Top 10 , but also get spread all over the internet, including Facebook, Youtube , and all the famous websites you always hear and read off.

Do not wait any further and contact us at 98311 57136 or sales@websys.co.in