Being a renowned SEO services provider, we at Websys have been answering our clients and fellow webmasters regarding our experiences. Since form the very first day we have been keeping an eagle’s eye on every single project of ours and finally decided to share our experiences on the same with you all. So let’s start from the beginning.

Evolution history of Google Panda:

As we all know that Google has always been trying to refine their search result so as to portray itself as an ultimate search engine, which is far away from the actual definition.

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”
- Larry Page

In the course of narrowing the gap between truth and reality, Google keeps on updating their algorithm so as to serve the best possible search result. Apart from indexing, Google had already incorporated nearly 200 metrics for evaluating a websites before it appears in the search result but, the gap is still there. Therefore Google has rolled out a new way by increasing the scalability of their Machine Learning Algorithm. By using this algorithm, it can be assumed that it will now be capable of categorizing websites more efficiently which will be based on empirical data regarding user statistics and website performance.

What Google Panda really is?

It’s the machine learning algorithm that we were talking about which has been recently incorporated with Google ranking algorithm. The effect can be estimated by its impact which already influenced around 11.8% of search queries (as reported in Google official blog).

Google-Panda-Algorithm

What Google can do based on this algorithm is segregating a bunch of sites that people like more from those sites that people like less. But the question is what these likes are all about and what the actual metrics are. An exact answer to this question can only be delivered by Google search engineers or the one who originally developed Panda (Navneet Panda).

What we can do is prediction based on Panda after effect statistics.

Among the gainers we have domains like eHow, mashable, YouTube, eBay along with popular social networking sites and blogging services. The page view, stick time and link share including recommendation of such websites are really impressive.

On the other hand, among losers we have popular article sites like ezinearticles, associatedcontent, hubpages along with various technology blogs and sites that either create content based on search demand or sites that recycle content from other sources. Few of these sites have good stick time but the page view, link share and recommendations are not as good as that of gainers.

(For more details you can check out by yourself in Google Trends for websites)

Conclusion:

Based on our analysis it can be concluded that we need to look out few things before marketing our website.

1. Make your content as unique as possible. Portray as if you are presenting something relevant but unique information.

Websites which are dealing with products can include users review which will in turn make their content unique one. Also make sure that you can encourage visitors and buyers to review your product.

2. Make your website design and navigations user friendly, such that it can influence user’s engagement.
3. Allow easy sharing of your website links through social media.

We will recommend sharing of your website url through facebook share rather than poking through your facebook page.

4. Avoid elements like unwanted ads and pop-ups that look annoying for users.
5. Set up any analytics tool to monitor your users stick time and page view specially those who are arriving through your niche keyword search results.

Lastly we would like to remind you that website should primarily be meant for the users not for ads, revenues or search engine exposure. So just follow Google Webmasters Guidelines and make your website a real user friendly one.

Valuable References:

1. Google Webmastercentral Blog

2. Google Official blog

3. Sistrix

4. Google Trends for website

We also planned that by SEO , we would not be limited to the typical tasks of simply On Page optimisation and Directory submissions . We have strived to do much for clients – achieving 1st Page ranking on Google on selected Keywords, Increasing inquiries for clients and showing the same using Google analytics , posting classified ads , built up Social networking channels for customers business / websites in order, Facebook promotion by increasing Friends, Fans , Integration to Facebook Logins on their websites, Twittering and much more . On select cases we have also managed and monitored Adwords campaign for clients.

Besides managing and optimising their websites, we have also tutored customers about What SEO is , how it can help them and their business and what SEO should not be and how they can have their own in-house operators who can carry on generating content as well .

It has been a good start to a great journey and in the next year , we plan to increase upon the educating clients part . In order to do so , we have started a series of articles on this Blog through which we intend to offer more tips about SEO , websites in General , marketing and in very near future , put in Videos as well . We would be most eager to know from you as a visitor / reader or a client , what you expect out of a SEO company in India .

So how do you get your Facebook page promoted in order to get more Facebook users to LIKE you ? Here are 10 very simple tips .

1. Building your Facebook is easy – nothing difficult . But people are more likely to like your Page based on the information you have provided in it . Try to complete the basic information . Empty pages created for fun will probably get some of your friends because they like you as a person , but that is bound to fizzle out very soon.
2. Send suggestion to all your Facebook friends and Invite friends and relatives or colleagues who have not yet joined Facebook yet ( yes , some people still have not ) . I know my dad’s colleagues are not yet on Facebook . If I am the person inviting them to join Facebook , these people are sure to LIKE my page. It could be your dad or your aunt or anyone in the family . The point behind this is , if you are not doing it , someone else in the family will , and you will be loosing out . The way Facebook and Twitter is growing , very soon many non-internet savvy people people will be devoted Facebook users etc.
3. If you have a website , even though it is a very informative website , and with excellent designs , which will not be possible to show on a Facebook page, put a Facebook Page Badge or Facebook LIKE button , so that your website visitors are allowed to connect with you on Facebook. If you think this is distracting your website visitors or taking them away, think of it this way . Any website visitor is not personally identifiable until and unless they become your customers or send an enquiry . Whereas with Facebook Like , they remain connected with you and you as the admin of your Facebook page , can keep knowing them personally and send them updates on your service or news from time to time. So get a badge on your Website or Blog .
4. Include Links to your Facebook Page anywhere you can – the best way to start is in your email signature . If you are an organisation with multiple employees , like we are , enforce a rule to ensure that all employees add the company social media links to their signatures in official email . If you print visiting cards or letterheads and brochures or have digital pdf brochures, remember to print the short Facebook page url on it . If you do not know or are not aware how to generate a short url for your Facebook page , which usually is like this http://www.facebook.com/pages/Websys-Web-Development-Company-India/241756730967 . To change this to a short url which is easily remembered and easily printed , login to Facebook and go to http://www.facebook.com/username . This will allow you to create a short and unique shortname , but only once.
5. Create a Welcome tab for first time visitors . Using Facebook generated code (FBML) , you can insert a simple graphic image, which request your users to LIKE your page .You can see How we have done it , as an example Here – http://www.facebook.com/webdesignkolkata . I would also suggest that you give a brief intro what your visitors will find in the other tabs.
6. Post updates linking to your Facebook Page , for promotion and use tagging , which is very simple . When you post status Updates , you can use the @<pagename> along with other friends of yours who are not necessarily Fans of your page.
7. Use traditional email marketing and run Fans only Contest . If you have a noteworthy Blog , or Forum or any page which already generates high traffic , mention that you will be running a Facebook Fans only Contest . Every member who likes your Page on Facebook would be eligible for a special offer related to your business. If you are a Gift shop owner , you can give a Gift Item , if you are a Lawyer , you would be giving a consultation , if you are a Logo Designer , you will create a custom Logo for free.
8. Create a large Facebook Like button and post it somewhere visible on your website or mailer . If you do not have a website , put the SMS code to like your page on your traditional mailer .Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
9. Drive your customers to a custom Thank you page , which displays your Facebook Page , Twitter , Blog etc . Customers who have paid you are likely to be your fans easily .
10. Advertise on Facebook. Surely it is not an cheap method , but it is a great way to reach out to more Facebook users than any . With paid advertisements, you also manage to harness much more insight and demographic information about which users are liking your page and which are not . This in turn will help you drive more visitors to fans .

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During the September visit to UK Twitter remarked that the company is looking to be less US centric in its monetization efforts. Though the company did not briefed in details yet but TNW Europe assumes that the new jobs would be much more focused on sales and business development.

Twitter earlier this year revealed that more than 60% of its users are not from US. Twitter is now available in different languages including French, Spanish, German and Italian. We should now wait and watch what more Twitter has to offer in future.

According to the director of search products Ben Ling,“This allows you to reach hundreds of million of users who are searching on Google on a daily basis.” And Google Images is actually doing over a billion page views a day, as said by Google.

The ads will appear along the top of image search which would contain both image and text. These won’t interfere with organic search results at all, Google says. They will be clearly marked as sponsored links, with a different color background, Google’s VP of search product and user experience Marissa Mayer  says.

Mayer also added that there have always been ads along Google Images, but this is taking it to the next level with the thumbnails. And actually, certain select retailers have been able to use thumbnails with the help of Google before, but now with the launch of this product anyone can use these new image ads.

For the time being, these ads will only appear on the page for Google Image search, but Ling said they’ll explore rolling the ads out to other Search products eventually. According to Google this new image search will begin rolling out to users (about 10% have it right now). The roll-out will continue throughout this week. This product will work in “modern browsers” — which is Google’s cute way of saying “all browsers by IE 6.”

The launch of Google Image Search Ads is the biggest change since it launched in 2001 which comes alongside with a largest revamp of Google Images. Now users would have a sky limit scrolling and much bigger thumbnails than before.

We, as a provider of SEO services India, wonder if this revolution in Google Image Search feature would positively affect SEO! Well, not directly, but what about traffic generation rate? Stay tuned…

SEO is all highly technical - Yes and no both! Just a part of the entire Search Engine Optimisation process is technical… not the whole. With experience in SEO, I think major part of SEO process demands the skill set to have a systematic approaches to optimise your website. Getting top ranks in the major search engines actually requires very little work with backend programing or HTML. Effective strides have to be made through different tactics and approaches to reach out to the right kind of audiences, which definitely requires a strong hand on internet marketing. However, SEO is a constantly evolving topic, and hence requires diligent people, who can both think in and out of the box.

SEO should happen overnight – Some of our clients ask for an overnight rise of their website across the web. SEO requires a great deal of work, strategies and implementation of the strategies, hence demands intense  labour and dedication. It may take time to get things move towards the desired direction. It is actually a continuous process with consistent effort to be laid while implementing the best suited strategy for a website to be ranked in the top results in Google. Various offsite factors is part of the total SEO plan- Google updating their index, various other directories and blogs accepting your submissions, the authority of the other websites , who may or may not link to you , change in Search Engine algorithms.

SEO is for one time – Well, this may sound weird to many people who have been planning to optimize their website. We, at Websys, make it openly evident that is not so…  the more you keep on optimizing your website, the better it stands to compete on the search engines AND remain and retain the rankings. Yes, we do sometimes may need to change our strategies as and when necessary, we do stop certain things and start new things, we do sometimes put less emphasis on on-site and more on others, but we really do not recommend on stopping an active SEO campaign. If you have really decided to take the plunge and increase traffic and improve your position on Google, Yahoo or Bing, stick to it . There are always your competitors – who will cross you the chance they get .

SEO is ONLY about bringing a website amongst the top 10 – No! Ranking should not be the only goal for the search engine optimization process. Building up the traffic strength is what website owners should aim for. This can be done only over time. If your search engine optimizer is getting you at the first page of search engines, but not increasing your traffic and inquiries or sales, then you should really reconsider what you are paying for.

You can do SEO by using a software – To be very candid, search engine optimization is not a software program’s cup of tea. Software doesn’t have logic as human brain. Since there’s no single strategy to fit all websites, hence strategies are to be developed in logical manner. This is where the role of a real online marketer comes to play. I have used entirely a different tactics to optimize and promote outside broadcast vehicles website from what I have used for promoting packaging raw materials website. SEO tools however are not unknown – there are plenty of great SEO tools, which can be used to research backinks, analyze urls, create reports, find broken links and much much more . But SEO tools however should not be used or entirely trusted to create SEO friendly pages, submit to directories and so forth.

These are just a few of the many most popular misconceptions of internet marketing and search engine optimisation. Stay tuned… up next, the case studies on recent achievements of the internet marketing department at Websys. Till then, have a great day!

So, why should you use twitter? I’ve faced questions like this a multiple times as I am part of the Search Engine Marketing industry. I thought I’d now write a post answering why I use twitter! Let me not hide and seek and be very candid… my reason of using twitter actually depends on the types of audiences I have wanted to reach. Frankly, twitter is going to hardly appeal to my school days teachers and my parents and grandparents, but might more be common among web savvy people, who have interest in staying regularly updated, web promotion professionals and news buffs !

So, here’s why you should stop by twitter while you move on with your day’s work.

Building network of followers: I would always suggest you build a sound online persona, whatever job you are into. Whether you are a stay-at-home mom, a owner of a company/business or an internet marketing professional like me, building up a strong network across the web is of utmost significance, if you are looking for ways to make business online. Twitter is just one of the few great platforms that can generate relevant traffic. Building a network of followers can help you generate interest. With your twitter account, if you post helpful tips, offer useful advice for free – your network of followers might turn into customers. Some might even retweet your messages , thus spreading your message to more probable customers.

Source your information on twitter: Pre Twitter era, web professionals, internet surfers used to surf the net to read blogs in hope of finding newer information, updates on various topics. Post twitter era – with the arrival of micro blogging , people who have less time to read and sometimes interests – they get to stay updated just by following news sources such as tv websites, reporters, bloggers, sportsmen, public figures and even their friends’ profiles.

Business development: Twitter has ushered in a new way of getting business and business leads. There are so many people who often update their status on Facebook and Twitter. When they are in need of a solution, they truly update their status hoping to find recommendations on service providers, product selling websites and bug fixing. I myself have done it quite a few times … when I was looking for recommendations on buying a new AC and a new 32″ Television, I got suggested some model numbers and store names. A few days back, a web design agency in London was looking for a outsourcing partner in India, and one of his friends recommended Websys i.e. us.

Branding and Reputation Management: If you are somehow related to business, chances are there you have a website or at least a blog. Alongside other online media channels like social networking sites, forums etc. twitter can be a great platform to reinforce your branding online. That is what we have found to have really clicked with twitter. Nowadays, large corporates and local service providers also have dedicated team of agents scanning twitterosphere . When I was having trouble with my ICICI account, and I vented my anger about ICICI on my twitter status – suddenly i got a more personalized reply than I managed by going through their helpline number .

Direct traffic and new visits: This is probably what you have been thinking of if you are an online business or have a website or blog! I have been working as an Internet marketing professional since years and now I am happily working with Websys. In the time, I try to post links to our latest web development projects and websites for which we have ranked #1 in Google. I have happily noticed that we generate quite a bit of traffic from these links as well.

There are obviously dozens of more reasons why should you use twitter, which I will post in another edition. Stay tuned… more information to come up in this blog and join us on Twitter here .

But what has really kept me excited is that we are expanding more and more as a Seo and Internet Marketing company. When I started this division at Websys, our initial projects were some link building projects. We are still doing link building from clients who outsource such seo projects to us. But we are covering article writing, blog posting, doing PPC , ranking various clients websites for competitive keywords and since the last few months, have taken upon doing social media promotion for various UK, US based clients and their websites. This is what excites me .

It has been decided that , this year our focus would be in completing successful SEO campaigns for our local Kolkata based customers, as well as building up relations with various Internet marketing firms internationally. Every month we are taking on new Seo professionals in our team to cope up with the newer projects, and as I speak a vacancy exists for anyone with basic knowledge about social promotion.

If you are looking for hiring a SEO company , email us at sales@websys.co.in

If you are interested in a job in Internet Marketing and are fluent in English , drop by here.

Just as important as it is to build your online presence by having a beautiful looking website, making sure your prospective visitors find is nothing less. If you have not yet decided to spend for getting a top ranking on Google, waste no more time. Call us today for a Free – No Obligation quote for SEO.

As a leading search engine consulting company , we help you with :

• Making your website pages adhere with web standards, creating XHTML compliant coding – thus ensuring your site is visible in all browsers and mobiles and PDA’s. If your current website provider is not , you are loosing some serious traffic.
• Our search engine experts research for the useful keywords that are relevant to your website topic / service. And then they selectively utilize them over your website pages , modifying titles, meta descriptions and more.
• We also take a look at the linking structure of your site, work on making sure the search engine bots are able to navigate through your full website and index it thoroughly
• Our SEO team then gets down to help with content development to make sure most of your pages and if required newer pages are added with authoritative content – thus making it more search engine and visitor worthy.
• Once all this is done , we take the next step to submit your website to relevant directories, lists, yellow pages and help you generate some backlinks.
• And if you are really serious we work with you to get sure your business and website both get some serious recognition and coverage on the social web.

This is however only a part of our total programme . I can tell you that once we become your chosen provider for Search Engine Marketing, we work non stop for a small monthly / quarterly fee to ensure you and your unknown website not only dominates the Search Engine Top 10 , but also get spread all over the internet, including Facebook, Youtube , and all the famous websites you always hear and read off.

Do not wait any further and contact us at 98311 57136 or sales@websys.co.in