Being a renowned SEO services provider, we at Websys have been answering our clients and fellow webmasters regarding our experiences. Since form the very first day we have been keeping an eagle’s eye on every single project of ours and finally decided to share our experiences on the same with you all. So let’s start from the beginning.

Evolution history of Google Panda:

As we all know that Google has always been trying to refine their search result so as to portray itself as an ultimate search engine, which is far away from the actual definition.

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”
- Larry Page

In the course of narrowing the gap between truth and reality, Google keeps on updating their algorithm so as to serve the best possible search result. Apart from indexing, Google had already incorporated nearly 200 metrics for evaluating a websites before it appears in the search result but, the gap is still there. Therefore Google has rolled out a new way by increasing the scalability of their Machine Learning Algorithm. By using this algorithm, it can be assumed that it will now be capable of categorizing websites more efficiently which will be based on empirical data regarding user statistics and website performance.

What Google Panda really is?

It’s the machine learning algorithm that we were talking about which has been recently incorporated with Google ranking algorithm. The effect can be estimated by its impact which already influenced around 11.8% of search queries (as reported in Google official blog).

Google-Panda-Algorithm

What Google can do based on this algorithm is segregating a bunch of sites that people like more from those sites that people like less. But the question is what these likes are all about and what the actual metrics are. An exact answer to this question can only be delivered by Google search engineers or the one who originally developed Panda (Navneet Panda).

What we can do is prediction based on Panda after effect statistics.

Among the gainers we have domains like eHow, mashable, YouTube, eBay along with popular social networking sites and blogging services. The page view, stick time and link share including recommendation of such websites are really impressive.

On the other hand, among losers we have popular article sites like ezinearticles, associatedcontent, hubpages along with various technology blogs and sites that either create content based on search demand or sites that recycle content from other sources. Few of these sites have good stick time but the page view, link share and recommendations are not as good as that of gainers.

(For more details you can check out by yourself in Google Trends for websites)

Conclusion:

Based on our analysis it can be concluded that we need to look out few things before marketing our website.

1. Make your content as unique as possible. Portray as if you are presenting something relevant but unique information.

Websites which are dealing with products can include users review which will in turn make their content unique one. Also make sure that you can encourage visitors and buyers to review your product.

2. Make your website design and navigations user friendly, such that it can influence user’s engagement.
3. Allow easy sharing of your website links through social media.

We will recommend sharing of your website url through facebook share rather than poking through your facebook page.

4. Avoid elements like unwanted ads and pop-ups that look annoying for users.
5. Set up any analytics tool to monitor your users stick time and page view specially those who are arriving through your niche keyword search results.

Lastly we would like to remind you that website should primarily be meant for the users not for ads, revenues or search engine exposure. So just follow Google Webmasters Guidelines and make your website a real user friendly one.

Valuable References:

1. Google Webmastercentral Blog

2. Google Official blog

3. Sistrix

4. Google Trends for website

Goo.gl
This URL shortener is direct from Google and are always 301 (permanent) redirect making it fast, secure and perfect for SEO. It also provides a great range of stats about the clicker. Google automatically removes spam links from its database, so it’s building trust from users.

TinyURL
TinyURL is one of the most popular URL shorteners available. It is the default shortener for many social media tools such as Twitter. While Tiny URL doesn’t provide click stats, it does allow you to customize your URL e.g change http://tinyurl.com/47m6g to http://tinyurl.com/yourname.

Bit.ly
Bit.ly has been around for a while and is aloes one of the trusted defaults shorteners for many tools. It offers a simple one click shortening service with a simple URL tracking feature. This means you can now track Bit.ly shortened URLs by just placing a ‘+’ after the URL. And it also provides URL customization.

There are many of such URL shorteners. Now select wisely and ensure you pick the URL shortener that’s going to ensure your SEO efforts are not undone.

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1.       Using keyword in URL to increase relevancy:

We usually think about keyword relevancy while selecting the domain name but often neglect the same logic while building internal pages. Always try to have a keyword relevant page name.  This gives addition weight and relevancy to the search term you are targeting.
For example, we are having a internal service page on seo and internet marketing. Thus we can have a url structure like

http://www.websys.co.in/seo-internet-marketing.html rather than

http://www.websys.co.in/service2.html

2.       Hierarchy structure within url:

Logical hierarchy based url structure helps users to figure out the how pages are correlated with each other. It also facilitate in proper categorizing the webpage by search spider.

Ex: a) Good url: http://www.websys.co.in/seo-internet-marketing/keyword-ranking.html
Bad url: http://www.websys.co.in/keyword-ranking.html

b)Good url: http://www.your_domain.com/compact-system-cameras/Sony/NEX-5-Black-18-55-lens/

Bad url: http://www.your_domain.com/online.store/products/77650/show.html

3. Canonicalise www and Non-www :

Again, I would like to address one of the tiny issues often unnoticed by developers and webmaster “duplicate content”. The non-www URL is returning the same page as the www version. This means that, it is effectively creating two exact copies of the same website.

The solution is either you can use canonical tag (<meta name=”canonical” content=”http://www.websys.co.in” />) or you can use 301 redirect for non-www URL.

4.       Handling non-Secure Https pages:

This is an advance level of correcting duplicate content that usually arises in those website which uses relative url structure for navigation. In such cases when user enters into any secure pages using https connection and navigates to other pages from there, the url retains the https connection. So you are having the same content for both http and https pages.
To overcome this issue, make sure that for all none secured areas or pages, the https versions is having a 301 redirected pointing to the corrected http versions.

5. The Trailing Slash:

This is another duplicate content issue. The problem in such cases arises from those websites which renders same content for both Urls ie. with and without the trailing slash. Correcting the issue is straight forward and can be fixed with a simple 301 redirect rule for all pages without a trailing slash pointing to the version with a trailing slash.

6.       Rendering Index file:

Almost 8 among 10 websites are suffering with this issue. It happens when your root directory is projecting the same page as that of the index file (index.html or index.php or index.aspx etc.).
For example: http://www.your_domain.com/ and http://www.your_domain.com/index.php renders the same page that flags the issue of duplicate content

This can be corrected by canonical tag in index.php or using 301 redirect of all such urls.

7. Handling Category IDs:

Many websites specially those having CMS and shopping cart, uses category id as http request for passing product ids through header. In such cases the Url structure become quite ugly.

For ex: http://www.example.com/product.aspx?ID=11526&IT=5f7d3d

These letters and symbols in a URL means absolutely nothing to either a human visitor or a search engine spider.
My advice will be, developers can programmatically define these category ids corresponding to their unique product name so that such type of url can transform from ugly url to pretty url.

As a local SEO provider from Kolkata, India we have a lot of clients who like to rank their websites for local clients and have their websites in English and not Bengali or Hindi. As a SEO service provider we also have a lot of customers from UK, USA, Australia etc. who evidently hire us for getting their websites top 10 rank on Google.co.uk or Google.com . But as a progressive and professional Internet marketing company, we take it as a exciting challenge and love when we get website owners who want us to rank their foreign language based website made in Italian, or French or Turkish .

In the past 2 months, our team of SEO experts have been working diligently on such an Italian language based website. Having a co-operative webmaster to liaison with, we were able to work out proper translations for their website content / copy. In the initial few weeks, we ironed out a few issues with keyword placements and proper density. Following it up with some dedicated link building and a well built linking structure, I am happy to proclaim that we have managed to not only achieve ranks such as 1, 2, 2, 6, 3, 9 the site also has been given Google Authority on a term.

We also planned that by SEO , we would not be limited to the typical tasks of simply On Page optimisation and Directory submissions . We have strived to do much for clients – achieving 1st Page ranking on Google on selected Keywords, Increasing inquiries for clients and showing the same using Google analytics , posting classified ads , built up Social networking channels for customers business / websites in order, Facebook promotion by increasing Friends, Fans , Integration to Facebook Logins on their websites, Twittering and much more . On select cases we have also managed and monitored Adwords campaign for clients.

Besides managing and optimising their websites, we have also tutored customers about What SEO is , how it can help them and their business and what SEO should not be and how they can have their own in-house operators who can carry on generating content as well .

It has been a good start to a great journey and in the next year , we plan to increase upon the educating clients part . In order to do so , we have started a series of articles on this Blog through which we intend to offer more tips about SEO , websites in General , marketing and in very near future , put in Videos as well . We would be most eager to know from you as a visitor / reader or a client , what you expect out of a SEO company in India .