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Facebook Leading with Online Ads in U.S.

sankhadip — Thu, 05 May 2011 12:47:45 +0000

Facebook is leading with the online ads in U.S. According to the latest statistics from ComScore Ad Metrix, Facebook is heading about one out of every three ad impressions in the U.S. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion (or 31%) of those were on Facebook. This percentage is up from 23 percent in the third quarter of last year.

No other Web property is even close to Facebook in terms of number of display ads served. Yahoo is No. 2 (with 10% share), followed by Microsoft (5%), AOL (3%), and Google (2.5%). These figures are just for their own sites, and do not include their ad networks.

Facebook has the volume, but it is also beginning to experiment with new forms of ads which are more social. These ads look more like News items shared by friends than typical display ads. Until those start kicking in, however, Facebook can just keep putting display ads on its ever-growing share of pages people look at on the Internet.

Travel and Tourism on Facebook

sankhadip — Tue, 03 May 2011 12:12:03 +0000

We all love to go for holiday tours whenever we get vacations. Whether it’s a summer or winter vacation we make sure that we select the best place for our tour that fits our budget. Today, internet is the biggest platform where anything or everything can be searched at finger tips. With the growth of Facebook Pages, many hotels and airlines are creating their business pages and offering great discounts for flights, complimentary food in hotels and so on to attract the visitors.

Here are few practices for travel and tourism brands on Facebook to help attracting more visitors and secure more reservations.

Brag About Your Brand
Facebook have various ways where you can showcase your band’s strength. Custom landing pages are of utmost important. It helps the visitors to know what’s new with the company. So selecting the right landing page helps attracting more visitors.

Contests and Giveaways
Everyone loves winning, so give your fans something to win. Whether it’s a free flight, a free night at a hotel, a discount or free miles on an airline or hotel credit card, contests are a great way to engage your community. Asking fans to submit things as part of a contest entry from photos to video is a good practice.

Diversify Your Content
Status updates are great, but you should also provide a mix of content to keep your audience engaged. Try mixing it up with videos, photos, reviews of the hotel and of restaurants within the hotel (from sites like Yelp), as well as travel tips and exciting updates from the brand.

Offer Booking On Facebook
Consumers want travel plan to be easy. Facilitate your customer to book their travel on Facebook only so that they do not leave your page and go elsewhere to find. Brands like W Hotels and Delta Airlines do it, and the booking module is usually located on the main landing page. The most effective marketing happens at point-of-sale, so if you can make a hard sell on a decked out Page, you’ll want your consumers to be able to make their reservation without batting an eye. Embedding a booking widget can make that happen.

Have Eye-Catching Photography
Whether people are traveling for work or play, it’s nice to be around beautiful scenery. Show consumers what a stay at your hotel would offer — spa rooms, pools, beaches, wildlife, local sights, fancy restaurants — and use excellent photographers to make it irresistible. Great photography is also effective for airlines, which can highlight the scenery in various destinations.

If you need some more tips for your travel brands, lets us know in the comments. We would be glad to help you.

Facebook Send Button: Newly Released

sankhadip — Tue, 26 Apr 2011 12:28:17 +0000

Facebook recently released a new button which allows users to share things to selected people other than sharing to anybody or everybody.

The new Send button pops up a small email blank with a drop-down address bar that automatically suggests users you’ve recently connected with on Facebook. You can override this by typing in a name, an email address or a Facebook group name.

This is a good feature. Often there are many things noticed which is always preferred to forward to a select group and not with everyone. The bad part of this button is, it doesn’t work with Lists but only Groups. It is good for those who have Groups for family or clubs and this button might actually encourage people to create more groups.
Facebook will be providing Insights on the Send button in the near future so you’ll be able to see if it’s working for you.

Social Media – Not a Place for Product Reviews

sankhadip — Wed, 20 Apr 2011 12:28:38 +0000

If you are interested to buy a product online, then it is sure that you will go online to research on that particular product you are interested in. People look for everything or anything online these days specially high-tech items, clothing, cars and even DVDs and CDs. But the question arises is that where in internet do people look for information?

Of very recent it’s been noticed through a survey that social networking lands at the bottom list where product review is concerned. According to me the problem here is not the results but in the question. Though I agree that people does not go to social media to research a product, because it’s not made for that.

On the other hand if I am on Facebook and notice that a friend of mine is excited about a new book, I may go and find the book on Amazon and might buy it. In effect, I have been influenced by a review on social media. Though, the reverse is also true. If my friend has a negative experience with an airline, I might think couple of times before booking a flight in the near future.

So, I just think we need to be careful about viewing social media as the be-all solution for marketers. Social media may be your favorite tool, but it’s not always the best one for the job.

10 Tips Promoting Brand In Twitter

sankhadip — Tue, 29 Mar 2011 12:19:10 +0000

Today, Twitter is the most popular and successful micro blogging platform which plays a major role to promote your company and brand. Twitter can be a great avenue of bringing traffic to your website, and interacting with your visitors, readers and customers. But, before sending your first tweet, you should determine the purpose. Your goal is going to determine the type of information you would like to share, what type of followers you want and who you plan on following. There has to be a concrete reason and plan, just like any other marketing tool. If your tweets are focused and relevant then surely you can build your online reputation and brand.

Here are 10 magical tips that you may consider while tweeting which would help in your SEO campaign:

1. Brand Name

Your brand name or username should reflect your site name or services offered as this is what will be mentioned and displayed as your network. The more re-tweets your post’s get, the higher its significance.

2. Profile

Put your website link on your profile page for reference. Make your bio content relevant and detailed since it’s an informative part of your Twitter. The link that you display in your twitter profile, point it to a relevant page of your website.

3. Links

Accompany your links with effective keywords since Google now displaying, tweets in SERPs even being nofollow. So putting your links on your posts would be an added advantage in your link building activities.

4. Hash Tags

It’s a feature that works like a Meta data for your tweets. Here are some examples of Tweets with “#” symbol like “#seo” or “#design and so on. Such hash tags helps in organizing tweets determining the trendy information on Twitter.

5. Mentions

If you need to mention any user in Twitter, put “@” sign before their usernames. It is like a re-tweet effect and the more your account is re-tweeted, the higher your relevance. So do not forget to put “@” sign before other usernames whenever you tweet or re-tweet other users.

6. Be a Help to Others

Do not re-tweet everything and anything that comes in your way. It would be considered as spam. Re-tweeting post that are of the same niche will help you to build your brand and promote your services. Re-tweets help your followers to come across some good links to view.

7. Tweet Interval

Do not post bulk tweets to annoy your followers. Post your tweets through out the day with regular intervals.

8. Blog Site

Promote your company blog is a good option. A blog can provide a good amount of information to your visitors which would help to interact with your followers via comments and also giving the option to re-tweet your blog.

9. Twitter Button

A twitter button in your website is of great importance. It helps to share pages easier.

10. Build your Online Brand

An effective twitter account will not only just help you in SEO but also helps to build new connections and increase visibility of your company and brand.

Updated Facebook Photo Viewer

sankhadip — Fri, 11 Mar 2011 08:58:03 +0000

People love to share their photos amongst friends, family and loved ones. We all love to see our loved ones photo which brings us happiness and sometimes the best news of the day. We all post different types of photos whether it be a new haircut style or a newborn baby. Today, Facebook being a social media giant had taken a step further to improve the quality of the photo product on the web.

When Facebook got started with photo uploads they had less features. The main objective they focused was to make sure that the photos are easily shared along with a hassle free upload. But now, Facebook implemented three big improvements to photos. Firstly it has a high resolution image now which would help you to store bigger images than before. Secondly, a better viewer for browsing photos, which makes it simpler and faster to navigate photos. Last but not least, a simple uploader with easier tagging. Apart from this, viewing a photo has become much easier. When you click any photo then that particular photo opens in a light box along with the comments below with the previous and next button to move to and fro of that particular album photos. After finishing viewing when you close the light box it returns back to the same place from where you have started viewing the photo. So the navigation of photo viewing has become much easier than before.

Now, you can experience the best photo sharing on web through Facebook. At the same time, you can browse more photos much faster than before without loosing your place on Facebook. If you would like to know more about using the Photo Viewer then do visit the Help Center.

10 tips for promoting your Facebook Page

tublu — Fri, 03 Dec 2010 12:47:51 +0000

Social Promotion using Facebook pages is of extreme importance in today’s world. If you are not doing it yet, read on for 10 simple tips which will help you get ready. Whether Facebook is the New Google or not , that can remain discussion for quite some time. Some of you may even suggest that what you sell – be it products or service or provide voluntarily time (such as NGO’s), does not have websites. Facebook being a Internet platform , how would it cater to to your visitors . The answer is simple – Facebook allows Any and every organisation, Individual or Website alike – to create their own page on Facebook.com , and provide all your information – service related, Images or Videos and Special Offers. It is important to note, that Facebook does not take into count how well someone’s website ranks on Google or Bing or Yahoo . On the contrary they have their Own system , you may have seen already , called LIKE . The more , any page of an artist , for example , has Fans and LIKE’s – the more probability it has to get more fans.

So how do you get your Facebook page promoted in order to get more Facebook users to LIKE you ? Here are 10 very simple tips .

Building your Facebook is easy – nothing difficult . But people are more likely to like your Page based on the information you have provided in it . Try to complete the basic information . Empty pages created for fun will probably get some of your friends because they like you as a person , but that is bound to fizzle out very soon.
Send suggestion to all your Facebook friends and Invite friends and relatives or colleagues who have not yet joined Facebook yet ( yes , some people still have not ) . I know my dad’s colleagues are not yet on Facebook . If I am the person inviting them to join Facebook , these people are sure to LIKE my page. It could be your dad or your aunt or anyone in the family . The point behind this is , if you are not doing it , someone else in the family will , and you will be loosing out . The way Facebook and Twitter is growing , very soon many non-internet savvy people people will be devoted Facebook users etc.
If you have a website , even though it is a very informative website , and with excellent designs , which will not be possible to show on a Facebook page, put a Facebook Page Badge or Facebook LIKE button , so that your website visitors are allowed to connect with you on Facebook. If you think this is distracting your website visitors or taking them away, think of it this way . Any website visitor is not personally identifiable until and unless they become your customers or send an enquiry . Whereas with Facebook Like , they remain connected with you and you as the admin of your Facebook page , can keep knowing them personally and send them updates on your service or news from time to time. So get a badge on your Website or Blog .
Include Links to your Facebook Page anywhere you can – the best way to start is in your email signature . If you are an organisation with multiple employees , like we are , enforce a rule to ensure that all employees add the company social media links to their signatures in official email . If you print visiting cards or letterheads and brochures or have digital pdf brochures, remember to print the short Facebook page url on it . If you do not know or are not aware how to generate a short url for your Facebook page , which usually is like this http://www.facebook.com/pages/Websys-Web-Development-Company-India/241756730967 . To change this to a short url which is easily remembered and easily printed , login to Facebook and go to http://www.facebook.com/username . This will allow you to create a short and unique shortname , but only once.
Create a Welcome tab for first time visitors . Using Facebook generated code (FBML) , you can insert a simple graphic image, which request your users to LIKE your page .You can see How we have done it , as an example Here – http://www.facebook.com/webdesignkolkata . I would also suggest that you give a brief intro what your visitors will find in the other tabs.
Post updates linking to your Facebook Page , for promotion and use tagging , which is very simple . When you post status Updates , you can use the @ along with other friends of yours who are not necessarily Fans of your page.
Use traditional email marketing and run Fans only Contest . If you have a noteworthy Blog , or Forum or any page which already generates high traffic , mention that you will be running a Facebook Fans only Contest . Every member who likes your Page on Facebook would be eligible for a special offer related to your business. If you are a Gift shop owner , you can give a Gift Item , if you are a Lawyer , you would be giving a consultation , if you are a Logo Designer , you will create a custom Logo for free.
Create a large Facebook Like button and post it somewhere visible on your website or mailer . If you do not have a website , put the SMS code to like your page on your traditional mailer .Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
Drive your customers to a custom Thank you page , which displays your Facebook Page , Twitter , Blog etc . Customers who have paid you are likely to be your fans easily .
Advertise on Facebook. Surely it is not an cheap method , but it is a great way to reach out to more Facebook users than any . With paid advertisements, you also manage to harness much more insight and demographic information about which users are liking your page and which are not . This in turn will help you drive more visitors to fans .

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social media promtion

Seo Team — Fri, 15 Jan 2010 13:22:29 +0000

As mentioned in my previous post, there have been extensive development in our SEO ivision. The year 2010 is going to be extremely vital for the company, as numerous plans have been taken up and implemented for providing ourselves as highly developed SEO company.

With a view to widen up the operation we now have experienced and dedicated SEO professionals to promote through Social Media channels. Now, why we have stepped forward with Social Media promotion? Just to exploit these promotional channels as advanced and effective SEO tools, and this is how we feel we can stand out from the rest of the SEO companies in India. Social media promotion is a way you can promote your business and brand through online media channels to reach out to a huge volume of people who may be interested in what you are dealing with. It can be viewed as one of the most potent promotional strategies that can create a blast if triggered in logical way. There’s actually few better ways of promoting your website in such a low cost that can generate huge volume of traffic. If you are ignoring the efficacy of social networking or media channel promotion will not be able to make profitable business out of the website. Social Media is, hence, something that we had to spare special thoughts over. Moreover, it’s real fun to communicate with and coming across new faces on the web in order to tactically promote a website and a brand. Social Media channels may sound fluffy to business owners with old school thoughts, but it can be transformed into real benefits for your business by leveraging your sites new visitors. We just got all the members of our promotion team to post “We are hiring SEO executives” to our Facebook, Twitter, Linkedin and all others. Believe me… we have averaged a hike of 40% in visits per day. To end up with I would like to inform that we are freaking out for a picnic from our office and that is what we are really excited about. Stay tuned we will be posting related stuff when we come back.